Your web hosting business needs the advanced Helm 4 control system to succeed in a competitive industry. The flexibility of Helm 4 dramatically reduces support time and gives you greater growth capabilities than any other control panel system. Consider these top five reasons to use Helm 4 to boost your web hosting business profits:
- Helm 4 offers a high level of automation to reduce your operational costs while offering maximum customer satisfaction and efficiency for greater profits.
- Helm 4 is highly scalable and you can add new servers independently and run them as web servers, DNS servers and mail servers so you can expand your offerings without buying and installing additional software.
- Helm 4 has the lowest growth cost while offering a totally automated hosting service in a stable platform with affordable room for expansion. You can add new services to your products range in an easy plug and play fashion. Your administrators can even select the best module on Helm 4 to serve them rather than having to work for the system.
- Helm 4 provides a simple built-in billing system so you can automatically bill your customers in any currency and accept a variety of payment options including PayPal, credit cards, bank transfer and cheque.
- Helm 4 even offers a green option during these times of ecological concern. The Helm 4 carbon neutral control panel contributes toward protecting the environment so you can add a green edge to your advertising.
Using the Helm 4 control system makes good business sense during these competitive times. Give your web hosting business a competitive edge by taking advantage of the advanced Helm 4 technology and offering these superior services to your valued customers.
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Offering special promotions is the perfect way to increase your web hosting business customer list for greater profits. After all, everyone loves free or inexpensive stuff and you should get in on this promotional tool to build your business and boost your reputation both online and offline.
There are thousands of forums, blogs, online communities, websites and newsletters dedicated to telling people about freebies and promotions. By giving away your own promotional specials, you can take advantage of all this free internet advertising and build your ranking on the search engines to drive more traffic to your business.
Featuring promotions, newsletters, reports and ebooks also gives people a valid reason to share their email address so you can communicate with them in the future about new offerings. Add promotions for forwarding your newsletter to friends or family or a raffle for people who know the 100th word in your newsletter to keep people interested. These promotions keep people reading your newsletter while spreading the word to new potential customers.
Your promotion does not have to be costly or fancy to attract attention. Basically speaking, any freebie or specialized promotion is going to raise interest about what you have to offer. Discount codes, coupons, vouchers and discounts off a customer’s first order are all affordable ways to promote your web hosting business by giving customers more for less. With a bit more effort, you can offer free ebooks or reports to become a valuable resource of information in the industry. For a bit more money, you can promote your company with affordable items imprinted with your logo. The point of your promotion is to raise interest about your company and call people to action by taking advantage of a certain limited time only offer.
If your mailing list is weak, you can build contacts and profits by offering special promotions to raise interest about your web hosting business.
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Does your web hosting business offer PayPal as a method of payment? If you don’t, you definitely should because PayPal is the international way may people prefer to pay for services online and you could be missing out on valuable new business.
PayPal is a secure Internet payment service and well-known around the world, making it an easy way to pay for online services and goods such as web hosting. Because PayPal is a leader in the industry, people have grown to expect well-established Internet businesses will accept this popular method of payment and question it if they don’t. If you are not currently accepting PayPal as a method of payment, you could actually be losing out on savvy customers from around the globe who prefer this convenient, secure way of paying online.
Using the Helm 4 control system makes it easy to bill your customers and give them the convenience of paying through PayPal. The Helm 4 built-in billing system automatically bills your customers to ensure the efficiency of your web hosting business operations. The bill system allows your customers to pay for the services they use in any currency with multiple payment options that include PayPal as well as credit card, cheque and even bank transfer. The more billing options you offer to your customers, the easier it is for them to pay and even add more services as they need them along the way. With just a click, your customer can pay their invoice with PayPal and Helm 4.
If your web hosting business isn’t offering PayPal as a payment method, it’s simple and profitable to get started and offer this secure service to your valued customers to boost your reputation and profits.
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The key to letting the most people online know about your web hosting business is to choose the keywords you use carefully. Your web hosting business website should contain the right keywords to attract traffic to your website so people can easily find what you’re offering. Keywords are the basis of how your website is ranked on the search engines and if people can’t find you, they won’t know about your web hosting services.
Using strong keywords in your website content will bring your search engine rankings up and attract more traffic to your business. Consider these simple ways to find the right words to get people to check out your web hosting website:
Find out the keywords people use to search for what you have by using a tool such as WordTracker – you can even see your competition for certain keyword phrases and discover new ones you may not have thought of;
Sometimes using a keyword that isn’t used all the time can give you a good target market rather than competing over a keyword or phrase that generates stiff competition;
You can use variations of keyword phrases for natural language on your website rather than stuffing your content with boring keywords.
People will find your web hosting business by the keywords you use in your website so take the time to find the right words to express yourself. You will be glad you found the strongest words for your web hosting business when you see the increased traffic to your website and the resulting profits from your new customers.
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Feb 11th, 2008 by HelmGuy in Industry News
Web hosting businesses are continuing to expand this week with several adding new facilities through acquisition or construction, according to the Web Host Industry Review. More good news in the web hosting industry is the formation of several partnerships to expand services offered to customers.
On Monday, HostMySite moved their worldwide headquarters to Newark, Delaware to accommodate a growth in business and personnel and they plan to add 8,000 feet of data center space. By the middle of the week, Equinix expanded their European market by acquiring Virtu Secure Webservices from the Netherlands, a company with over 400 customers. At the end of the week, Alentus announced they would manage the service clients and acquire the data center of AOL Technologies and integrate their facility and network into a new international network. Clearly, the web hosting industry is growing every day.
Partnerships in the web hosting industry were also formed this week. The week started with the IPOWER announcement that it had integrated the RatePoint platform to include managing customer feedback in web hosting plans with a variety of new solutions in the upcoming year. On Wednesday, Hostway announced a partnership with the security provider AlertLogic to offer their customers the Threat Manager intrusion detection services to help optimize security. Near the end of the week, data center cooling solutions provider Degree Controls made the announcement it joined The Green Guild to bring greater energy efficiency into computing systems.
The announcements of expansion, acquisition and partnerships show the solid growth in the web hosting industry and the promise of healthy business for the year ahead.
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Commit to Quality Every Day
Owning a business is rewarding but it can also get demanding and exhausting. No matter how rough your day is, it is essential to commit to quality every day to achieve your goals and be successful.
We all have a bad day but we must not let it get in the way to serving customers or taking care of business. Regardless of your pending personal or business issues, it is imperative to deliver quality to your valued customers everyday. To deliver top quality all the time, consider these suggestions:
- Make a business plan and follow it everyday to make sure you are on the right path to achieve your goals.
- If certain tasks are difficult or cumbersome for you, hire someone else to handle them or outsource the work rather than fighting yourself to try to accomplish it.
- Recognize your strong points and your weak points so you can make the most of your assets and reassign work in areas where you are weaker.
- Discuss the importance of doing your best in the face of adversity with your employees and make sure they are assigned to tasks that make the most of their strengths while minimizing their weaknesses.
- Use Helm, a flexible, scalable web hosting control system with a high level of automation, so you can customize your offerings to customers and maintain business order within your company easily.
- Take advantage of Helm features such as automated billing to handle routine tasks effortlessly rather than spending valuable time on them.
Your customers want agreeable, helpful and reliable web hosting service everyday and don’t need to deal with someone else’s “bad day”. By committing to deliver quality services everyday, your web hosting business will enjoy a trustworthy reputation and greater profits.
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Under Promise and Over Deliver
We live in a time when aggressive, hyped-up advertising seems to be the norm. As we are continually confronted by commercials, emails, banner ads and a variety of media offering us the moon and stars, it is easy to see the value of under promising and over delivering.
Your web hosting business can surpass the competition by keeping your advertising simple, straightforward and honest. In a market filled with lofty promises, offering what people need and then delivering even more is the way to build great word of mouth.
Think about when you purchase goods or services yourself. Although you may be occasionally lured by an ad that promises to give you everything you want and more, often you wind up disappointed in what you actually get. When a company makes promises you expect them to deliver and if pumped up advertising is used, the company has to go above and beyond their statements to impress you. If they don’t, you will become disappointed even if the products or services are acceptable because the company made such big claims.
On the other hand, when you purchase goods or services advertised realistically and get more than you expected, you are pleasantly surprised. When you exceed a customer’s expectations, you are creating trust and loyalty. As a result, the customer is likely to spread the word about your web hosting businesses and generate free advertising based on more real statements. After all, when a company surpasses your expectations, you are usually eager to share the details with your friends, family and associates. Your customers will feel the same way, which will boost the image and integrity of your web hosting business.
By under promising and over delivering, you have found the best way to promote your web hosting business for long term success.
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Courtesy (Even in the Face of Adversity)
Great customer service can be your greatest edge in the web hosting business. While routine customer service inquiries are relatively simple to handle by well-trained staff, there are always those customers that are more difficult to deal with.
We have all had a bad day and sometimes we take it out on the nearest person to the problem. On occasion, that can be the customer service representative who is actually there to help resolve the issue. It is essential to train your staff to handle adversity with courtesy to avoid heated conflicts that can ultimately result in lost customers and revenue. While it can become aggravating for a customer to get annoyed, a customer service representative has to become sensitive to their needs and ways to avert negative conversations.
Discuss various scenarios with your staff and address the fact that some customers will be irate and even rude. Most customers won’t resort to insults and inappropriate language if they are treated with respect from the first moment of their interaction with customer service. Of course insults and inappropriate language are both reasons to politely request that the customer please refrain from using such language and reassure them they will get the help they need. Customers who get very angry are usually stressed out in several areas and need to make their business work. Having a helpful, positive customer service representative to talk to can calm the most anxious customer in the majority of situations. As a result, a meaningful interaction will occur that resolves the customer’s problem which is all they really want.
By handling adversity with courtesy, you can turn a tough situation around and boost your web hosting business’ reputation.
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Healthy, Positive Company Culture Equals Success
When you have a healthy, positive company culture you are destined for success. The culture of your web hosting company is defined by how your employees feel about their work and how those feelings get reflected when they deal with each other and the customers. A positive company culture is essential to make your business vision a reality.
When you have a healthy company culture all your employees and management know what they need to do and why their role is critical to the success of the web hosting business. Clearly defining responsibilities, giving praise when warranted and appropriate constructive criticism when required build a positive company culture.
Having a negative company culture can prevent you from achieving your goals because employees don’t know what is expected of them or how to properly accomplish their jobs. By having a business plan, setting a realistic budget, reaching out for target markets, periodically measuring job performance and having incentive plans to encourage productivity, you can boost the culture of your web hosting company. As employees become confident with the tasks required of them and feel appreciated for what they do, it will reflect in the service they provide to your valued customers.
A productive way to streamline procedures is to create job descriptions with standards for performance. In this way, you can give all your employees a standard to follow so they feel sure of their responsibilities and confident that management is ready to reward them for improved efforts.
The web hosting industry is competitive and superior customer service definitely gives you the edge. By having a positive company culture, you are on your way to better customer service for greater success.
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There is No Room for BLAME in True Customer Service
One of the most critical elements for a successful web hosting business is outstanding customer service. Because of the nature of the industry, immediate and helpful customer service can put your business head and shoulders above the competition. Word travels quickly about customer service and if you delivering, you will realize additional customers and increased profits based on good word of mouth. On the other hand, word also travels fast about slow or poor customer service and that can have a major impact on the reputation of your web hosting business.
It is essential to remember that there is absolutely no room for blame in true customer service. The bottom line is that the customer does not really care who is at fault for a problem – they just want the issue resolved quickly. Blame causes disagreements and can even make your business appear petty and unprofessional to your customers. First and foremost, customer service needs to focus on the immediate needs of the customer to resolve them swiftly and effectively.
If a customer has done something wrong, it is imperative to avoid blaming them for their problem. The key is to provide compassionate, strong customer service that gives the customer enough information to avoid similar errors in the future without insulting the customer in the process.
When blame belongs on another person in the office, you can resolve those issues once you assist the customer. Talking about the problem rather than blaming a co-worker for an error will help to prevent the problem from occurring in the future while keeping a positive environment in the office.
Customer service is exactly that – you are serving the customer. Blame has no place in a customer service situation because customer service is supposed to be provided willingly, cheerfully and accurately without accusations or frustration to the customer. By providing this type of superior customer service, your web hosting business will boost their reputation because word travels quickly.
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