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Keywords on your Web Hosting Business Website: Choose Carefully - 12 Feb 2008
The key to letting the most people online know about your web hosting business is to choose the keywords you use carefully. Your web hosting business website should contain the right keywords to attract traffic to your website so people can easily find what you’re offering. Keywords are the basis of how your website is […]
Read Full Post »Mind Your Hosting Business Series: - 08 Feb 2008
Commit to Quality Every Day
Owning a business is rewarding but it can also get demanding and exhausting. No matter how rough your day is, it is essential to commit to quality every day to achieve your goals and be successful.
We all have a bad day but we must not let it get in the […]
Mind Your Hosting Business Series: - 07 Feb 2008
Under Promise and Over Deliver
We live in a time when aggressive, hyped-up advertising seems to be the norm. As we are continually confronted by commercials, emails, banner ads and a variety of media offering us the moon and stars, it is easy to see the value of under promising and over delivering.
Your web hosting […]
Mind Your Hosting Business Series: - 06 Feb 2008
Courtesy (Even in the Face of Adversity)
Great customer service can be your greatest edge in the web hosting business. While routine customer service inquiries are relatively simple to handle by well-trained staff, there are always those customers that are more difficult to deal with.
We have all had a bad day and sometimes we take […]
Mind Your Hosting Business Series: - 05 Feb 2008
Healthy, Positive Company Culture Equals Success
When you have a healthy, positive company culture you are destined for success. The culture of your web hosting company is defined by how your employees feel about their work and how those feelings get reflected when they deal with each other and the customers. A positive company […]
Mind Your Hosting Business Series: - 04 Feb 2008
There is No Room for BLAME in True Customer Service
One of the most critical elements for a successful web hosting business is outstanding customer service. Because of the nature of the industry, immediate and helpful customer service can put your business head and shoulders above the competition. Word travels quickly about customer service […]
Human Contact on the Telephone: - 31 Jan 2008
A Sure Way to Increase Revenues for your Hosting Business
As a web hosting business entrepreneur, you are aware that one of the greatest ways to stand out from the competition is to offer superior customer service. In the web hosting industry, it is essential to provide immediate, useful assistance to your clients to […]
Marketing to a Captive Audience: Developing a Strong Newsletter Subscriber Base - 30 Jan 2008
Having an effective online newsletter is the key to developing a strong subscriber base which will ultimately explode your customer base. You establish a rapport with your subscribers in your ongoing newsletter so you can develop relationships and market to a captive audience that has learned to like you and enjoy reading what you present […]
Read Full Post »Email Marketing: The Pitfalls of Unwelcome Contact Through Electronic Mail - 29 Jan 2008
Electronic mail is an effective way to market your web hosting business and the Direct Marketing Association estimates a return of over $51 on your investment for each dollar spent an email campaign. However, there are email marketing pitfalls from this sometimes unwelcome contact that you should avoid.
First of all, try to build an email […]
Direct Marketing: What it Is and How it Can Benefit a Web Hosting Business - 28 Jan 2008
Direct marketing is a communication that solicits a direct response from your client or potential client with a call-to-action compelling statement to drive a purchase. Also, it is easy to track response from your direct marketing to measure the results. Forms of direct marketing include postal mail, email marketing, telemarketing, package inserts, magazines, radio, internet […]
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